Archive for January, 2009
Getting Business Owners To Drive Buyers and Sellers to Your Website…g
Please enable Javascript and Flash to view this Viddler video.As a Realtor your primary job is to develop and seek out new buyers and sellers. The best real estate agents in the business are the best because they have figured out how to build systems that find massive sources of new business. In this video you will lean a strategic selling strategy that when applied properly will easily drive hundreds if not thousands of prospective real estate buyers and sellers to your website. I will show you how to get local business owners to do your prospecting for you… and they will line up to do it.
Get Your Domain Name On Everything
Please enable Javascript and Flash to view this Viddler video.It always surprises me when I see real estate signs, Realtors business cards and especially when I see real estate agent advertising and there is no personal domain or website address promoting the Realtor that is responsible for the advertisement. As a part of your strategic selling, if you want to get the most out of your advertising; your personal website should be on everything that is relative to your real estate business, from lawn signs to billboards. This is real estate prospecting made easy.
101 “Interesting” Ways to start your Direct Mail
Ray Jutkins is an International Professional Speaker and Marketing Consultant
101 “Interesting” ; Ways to start your Direct Mail
Letter openings
Starting to write anything is tough.
Starting direct mail letters can be more than tough…it can be horrible!
I know. I write a lot of them.
The opening line is so, so critical.
Good friend Phil Slater, Manager of the Direct Marketing Centres that operate as a part of New Zealand Post, put together his list of favorite direct mail letter openings. That got me watching my mail box.
I’ve selected 101 “interesting” openings from the wide variety of direct mail arriving on my desk.
Before I begin, a couple of thoughts:
… the opening paragraph should be short… keep it to 11 words. And absolutely no more than 17!
When you follow this simple principle, you’ll be more likely to be read. And understood.
…the second paragraph is equally important… a max of 50 words. If you get your reader to read 50 words, you will get them to read 500.
Slip them into your message with short opening paragraphs.
Okay…here is my list of 101 “interesting” direct mail openings:
- As a member in good standing…
- You may now enjoy…
- How much time and effort do you spend on…
- Ask 10 people what _____ means to them, and….
- I’m writing to tell you about…
- I know _____ will build your business.
- Next week is the last week for you to receive…
- There’s one reason for accepting…
- Would answers to any of these questions…
- How to fight the high cost of ____
- This letter is going to be short and to the point.
- It’s true: _______ helped me…
- The first time I used ____ I earned (learned, saved, made, enjoyed, … ) _________
- ______ is a proven resource for raising money.
- This report will update you on….
- There are few sights more beautiful than a …
- Before you read another word…please take a moment to look at ___________
- If you love _____, this is for you: _______
- Just like stop signs, fire hydrants, watermelons, cherries, and hearts, this touch of red instantly identifies…
- I’m pleased to inform you of a very special offer reserved in your name.
- I’m pleased to inform you of ….
- If you’re like me, you have less time than ever!
- If you’re like me, you have . . .
- What do you do when you need . . .
- On Thursday, April 6 an important event will take place.
- Thank you for placing your trust in us.
- It is my privilege to invite you to . . .
- We agree that . . .
- Your interest in …. reveals something important about you: ________________________
- Stop for a moment!
- Do these situations sound familiar: _____________
- If it hasn’t happened to you yet, it will!
- The Chairman of the Board asked…
- I invite you to accept membership in…
- Last week something happened to affect your business.
- If you’ve put off ______, now is the time.
- When the government shows up at your office, what will you do?
- You have 5 minutes to convince the Board they should say “Yes!”.
- As you can imagine…
- It is my personal pleasure to …
- CONGRATULATIONS!
- Beginning May 1 . . .
- WELCOME!
- Your work is vitally important!
- You’ve been selected to receive…
- As a member of . . .
- You are cordially invited to…
- We’re pleased to offer you…
- I’m pleased to offer you…
- I never thought of our industry as a political target.
- If you find the art of personal self-improvement (fill-in your service here) useful, you’ll be fascinated by this story.
- This is your invitation to become a member of …
- I’m writing you today as a mother (or father).
- I’m writing you today as a friend.
- As you’re reading this letter, the anti-forces are…
- People take their chances when they go out these days.
- When we checked our records, we hadn’t received your reply.
- There are a dozen good reasons I could give you for …
- You’d think that after all the years we’ve spent working with …
- I tried to call you the other day about.
- I’m writing to you because this news can make a difference.
- You really can live the life of your dreams.
- Imagine inner peace. Joy. Harmony.
- Imagine. . .
- _______ is now available to meet your needs.
- Please let me tell you quickly about …
- I know we’d miss you. I’d like to think there’s a chance you might miss us.
- Have you been invited recently to participate in …
- Exciting? Sure it is!
- This is a difficult letter for me to write.
- You can actually save money on …
- It’s a real pleasure to invite you…
- Are you dissatisfied?
- Are you disappointed?
- Your clients look to you for…
- A few weeks ago I sent you…
- The marketplace is as tough as it has ever been.
- There’s a very good reason when someone like you has earned the right to ______
- Do you want to _____?
- You’re constantly trying to . . .
- Okay, I know you get a lot of letters that promise you a bundle…and then ask you to sign your life away in return. This letter is different.
- This letter is different.
- This is the last time I will be able to write you.
- Would you like to save _____?
- We’re pleased to tell you as a good customer of ______ you are regarded as someone special.
- Has this ever happened to you? ________________
- Over a million people can’t be wrong!
- First, you have to have a dream.
- How would you like to be featured in ….
- How would you like to have your pet featured in …
- Good News!
- Your name appears on a list of ______
- When you ordered ______ 7 years ago, you joined our family.
- They say everybody likes to talk about the weather…but nobody ever does anything about it. Not so here!
- You’re a very busy person, so I’ll be brief.
- Prepare yourself for more than a few pleasant surprises.
- Have you ever wasted valuable time giving your pitch to the wrong person?
- I want to give you, absolutely FREE!, _________
- Here’s your chance to grab ( to enjoy, to earn, to make, to save, to learn, to gain, to win, to buy, to _____)
- If you love _____, you’ll love ____!
- Thank you!
- I can’t imagine anyone not taking advantage of this risk-free opportunity.
- It happens a lot.
- Now you can discover the critical facts and key issues…
- Now you can discover …
- Seeing is believing
- If you’ve never studied a Picasso – up close…why not make this your year to do it?
- You read about it. Now do something about it.
Because of my interest in strategic selling, I am always looking for great stuff to post here and when I read this article… well it literally speaks for itself. As you know, the ability to promote yourself and articulate your thoughts can be a valuable asset in is well worth learning.
Just in case you did not notice, the title says 101 interesting ways… when in fact there are 108 interesting ways…
James Osmar
Client Referral Tips 4 – 7
Never make the assumption that the person you are talking to would not want to work with and refer to you. If they do not want your service today, they might want it tomorrow.
Develop a card system, the best results come when they are hand written.
Provide address change letters with your brand association on the material.
Evaluate why your customer wants to do work with you and give them more then they expect.
Mail all of your clients a fridge magnet at least once every two years.
Remember, we are in a people business to expand your Realtor referral business.
Go to http://CanadaReferral.com or http://UnitedStatesReferral.com
Thank your customers that give referrals will become more loyal to you because of this public statement, so it is important to remember to treat them right, if you forget about them they will vanish.
Send your clients an anniversary card each year on the date of their home purchase.
Hand written cards and envelopes should be sent to all of your clients as often as you can.
When is the last time you through a hand addressed envelope in the trash before opening it.
Think of as many reasons that you can to contact your clients on unique and personal dates for unique and personal reasons.
Find out why your clients called you or referred you, and then give them more of the same.
Ask for your client’s birthday, if you mail a birthday card to the client on their birthday, it might not make that much of an impression the first year but you can rest assured that it will as the yeas role on.
In Front of the Camera
Please enable Javascript and Flash to view this Viddler video.The first 20 seconds is the hardest… after that it’s easy selling. As a Realtor all you have to try to do is put yourself in the same frame of mind that you would be at a listing presentation. Or, when you you are on the phone prospecting. Selling real estate via video is a natural… it is another great strategic selling tool
