Strategic Selling Tools

Real Estate Sales Training and Lead Generation

Archive for February, 2009

Facebook – Getting Inside Your Buyers and Sellers Circle of Influence

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http://www.SocialTrafficMaker.com/

Facebook has many more applications then a simple social chat site. As a salesperson or marketer of any service or product, there is an enormous opportunity here to enter the circle of influence of every client or customer you meet.

Follow these simple steps and apply them to other social networking sites and you will increase you influence where every you go.

In this video I will use the example of a Real Estate agent and show how with each client you can enter their circle of influence getting yourself in front of thousands of new customers and friends.

http://SellingToolz.com

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Wednesday, February 25th, 2009 Real Estate Traffic Maker, Social Traffic Maker 1 Comment

Client Referral Tips 5 – 7

Give your clients a time limited rebate; a reward that is going to be delivered on the close of their sale, or when their listing term ends paying for their legal fees can make a big impression. Be sure to clear this with your board…

Remember most people that are buying or selling are talking with others about their future move.  This enables them to naturally find out who else is planning a move and refer them to you…

WATCH THIS VIDEO

How to ask for Referrals at the Listing Presentation… Every time…

Never be afraid to ask for referrals, explain to the client exactly how they can locate the ideal buyer or seller for you and how it will benefit them.

Offer a unique service to your client – for example hire a qualified reliable handyman that will show up a day or two after close.  In many situations a few hours of a handyman will go a lot further them a gift basket.

If you are going to give a gift that is unique and has great advertising shelf life, give your clients an extra one and have them give it to a friend.  Have the second one engraved “a gift form one friend to another”.

Give your clients a recycle box with your brand on it – each week you are out at the curb in front of all the neighbors.

Wear a referral lapel pin that will give cause for conversation.

Give the person your business card so that they can go to your website to see or retrieve something of value to them, you have inadvertently promoting yourself three times.

You would pay another agent a referral fee; consider paying a referral fee to the members of a large charity and their organization if they will send all of their business to you. Again, be sure to clear this with your real estate board

Rather then inviting a friend or great customer to an event, give the tickets to your clients and have them invite a friend.

Offer a seasonal benefit such as having your client’s driveway snow removal done for the winter or lawn cutting or weed spraying for the summer.

http://UnitedStatesReferral.com

http://CanadaReferral.com

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Tuesday, February 24th, 2009 Referral Tips No Comments

Count Your Calls and Make More Money with a Toll Free Voice Message System

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DISCOVER HOW TO USE TOLL FREE NUMBERS TO TRACK YOUR CALLS AND MAKE MORE MONEY!!!

http://SellingToolz800.com

SellingToolz800.com can help your business portray an image of success and professionalism typically associated with Fortune 500 companies. All our voice systems include a unique nationwide toll-free number, advanced voicemail with multiple mailboxes, auto attendant, music-on-hold, follow-me-live call transfer, caller ID, and other professional virtual office features all at one low price.

Create the impression of a single office by assigning private extensions to employees regardless of location. Give callers automated service with sub-menued mailboxes and fax-on-demand documentation. Get notified of messages via phone or email PLUS you can have multiple callers without ever getting a busy signal.

http://SellingToolz800.com

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Friday, February 20th, 2009 Random 2 Comments

Develop a Loyal List of Real Estate Referral Agents

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Use this script and you will be able to benefit real estate agents, buyers and sellers. Canada Referral and United States Referral are one of the largest referral directories on the continent.

http://www.sellingtoolz.com/bundle/

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Thursday, February 19th, 2009 How to Referrals 1 Comment

Are you Fit to Sell?

New RE/MAX program helps Canadian homeowners secure the value of their biggest investment.
Mississauga, Ontario (February 19, 2009) – As home sellers across the country adjust to new market
realities, RE/MAX is set to launch Fit to Sell, an innovative new program designed to secure home
equity in uncertain times.

“The stark reality is that more than 2,000 properties are listed for sale every day in Canada,”
explains Michael Polzler, Executive Vice President, Regional Director, RE/MAX Ontario-Atlantic
Canada, “yet only a quarter of them will be sold. With the creation of Fit to Sell, RE/MAX is
intent on helping Canadians get the most out of their biggest investment – their home.”
RE/MAX has enlisted the help of popular staging expert Carla Woolnough, host of the DVD series
‘How to Stage your own Home’ and owner of Nex-Step Design, to develop Fit to Sell. The program
encourages existing homeowners to increase their stake in the home-selling process by working with
their real estate professional to bring their home to the market. Fit to Sell ultimately rewards their
participation by maximizing sale price and minimizing on-market time.

“Sellers are no longer in the driver’s seat but there’s also no reason for them to take a back seat,”
explains Polzler. “We know that location, price, and condition are the three major factors that come
into play when selling a home – and while location and price are clearly choices made by the buyer at
the onset, condition is the one factor that a seller can influence. Sellers who make the right moves in
preparing their home for sale can maximize their housing potential and ultimately improve their bottom
line. After all, there are still buyers in the market and they are looking for quality product.”

RE/MAX and Carla Woolnough, the national spokesperson for RE/MAX Fit to Sell, have created a
checklist of the top 10 priorities for preparing a property for sale, ranging from air quality to furniture
placement and lighting. The checklist and tips can also be found on www.fittosell.ca

“By following these simple and inexpensive tips, homeowners across the country can secure top dollar
for their properties,’ says Carla. “All it takes is a little upfront planning and some advice from your
RE/MAX sales professional.”

The official launch of RE/MAX Fit to Sell will co-incide with the opening of the National Home Show,
presented by RE/MAX, at the Direct Energy Centre on February 20 through to March 1. RE/MAX will
be presenting tips for consumers, with four scheduled appearances by Carla during the 10-day event.
RE/MAX is Canada’s leading real estate organization with over 18,000 sales associates situated
throughout its more than 670 independently-owned and operated offices across the country. The
RE/MAX franchise network, now in its 36th year, is a global real estate system operating in more than
70 countries. Over 7,000 independently-owned offices engage more than 100,000 member sales
associates who lead the industry in professional designations, experience and production while
providing real estate services in resident, commercial, referral, and asset management. For more
information, visit: www.remax.ca

For more information, please contact:
Christine Martysiewicz, RE/MAX Ontario-Atlantic Canada, 905.542.2400
Eva Blay, Point Blank Communications, 416.781.3911

Home renovations can influence the resale value of your home
As the residential housing market becomes increasingly competitive, more and more homeowners
are investing in renovation before listing their home for sale.

The recent introduction of the Federal Government’s new $2.5 billion Home Renovation Tax
Credit (HRTC) program will now provide Canadians with added incentive. The program allows
for a 15 per cent tax credit on eligible renovation expenditures such as work performed or goods
purchased between January 27, 2009 and February 1, 2010. A credit of up to $1,350 per
household can be claimed for the 2009 tax year on renovations including upgrades to bathrooms
and kitchens, the installation of new flooring or carpeting, and replacing a furnace.

By utilizing the new program to make necessary upgrades, homeowners can maximize the value
of their properties. A recent RE/MAX survey found that the most value-added upgrades for
today’s purchasers include:

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Thursday, February 19th, 2009 Articles 2 Comments

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