Archive for April, 2009
Client Referral Tips 6 – 7
Create a letter that goes out every six months with valuable tips such as the replacement of batteries in smoke detectors, furnace maintenance, and other seasonal reminders such as fire extinguisher checks.
Send your clients two check lists and ask them to pass one on to a friend. When you have a change or upgrade in your office that will benefit the client be sure to tell them about it in your future mailing.
Make sure that all of your team is well versed on how you do business, the more positive the experience your clients have the better off you will look in their eyes.
Build a list of your clients business and profile them so that you can refer them when ever possible, your clients will be impressed and this is sure to increase word of moth advertising.
When someone does send you a referral if should not have to be said that you should call them and show gratitude, reward them with a gift a note or a phone call.
When you get a referral you should take this one step further and ask them why they referred you and give them more of the same.
When you know that a customer is happy, ask them for a referral.
When you do look for business from referrals do it with a sincere heart and you will be rewarded effortlessly as people will see you for who you are.
Learn to refer business that you are not comfortable with to your competitors and they will reciprocate and your client will be impressed.
Study the business of referrals as you would any other system in your office. Consider putting aside a certain amount of time each week for business development in this area.
Don’t go into the world of referrals unprepared, know what it is that you want to say and be able to articulate this quickly and easily. Your listeners will be more involved in what you have to say if you are clear and interesting.
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