HOW TO GET TO PAGE 1 ON GOOGLE – BONUS

Hi James Osmar here from SellingToolz.com – in this short video I want to show you an unannounced BONUS that will shape the way you go about marketing and prospecting real estate on the web!

 Managed Internet Leads

The BONUS being offered is a regular scheduled monthly backlink building program, designed to push your main website to Page 1 on Google – all for the grand total of FREE.

And when I say FREE… this really is FREE because the Realtors® that are currently using the Gold Rush Leads Page, with the Managed Internet Leads program, and many have been involved with the system for years… are just like you hearing about this amazing Bonus for the first time.

 Gold Rush Leads

What I will be talking about today will be about how to get your website(s) on Page 1 of Google, and there really are only two ways that you can do this. You will either have to set up a PPC ad campaign or you must build your website with an aggressive onsite and offsite keyword rich strategy to achieve Page 1 Organic Search Engine position

OK, your a good Real Estate Agent right!

Then you know the the market will be winding down until about the second week in January. This does not mean that you will not see any new business. As a matter of fact, if a buyer is out looking or a seller wants to sell, they probably have some serious motivation.

On that note, if you want to kick start 2012, then get set up on the Internet properly now while you have some downtime. I am going to nudge you with a little motivation, here is a special coupon just type this into the coupon field on the order page.

SETUPSAVER

http://SellingToolz.com

This attached coupon will save you $200.00 off the set up fee. This means that you can get yourself an entire suite of websites. They will enable you to target all the different Internet niches that you will need to target, if you want to make a big splash in 2012.

It’s no secret, today you can’t survive with just one measly under performing website that has no lead generation technology. These websites are designed to generate leads, they are enabled with video and lead capture, can be used with Google and Bing, they are a great tool for getting your clients to give you referrals, and they kick ass on KIJIJI and craigslist.

This is your coupon and it’s valid for 7 Days, after that don’t bug me for a discount. Simply type in SETUPSAVER and you will get six different websites for only $49.99 a month x 12.

And if you don’t now what you are doing with this stuff, or want to improve on what you already know, get the training while your are at it!

I Love What I Do,

James Osmar

SellingToolz Ltd.
http://SellingToolz.com

1241 Beaverbrook Ave.
London, ON
Sales    800-409-9850

P.S. Learn how to drive 1000′s of visitors to your websites. This is a free Training Course, the Members area is included in this offer.

https://www.facebook.com/pages/Prospecting-With-Video/180502752031070

P.P.S. If you think that you are to old to do this, just remember Steve Jobs and Bill Gates, if Steve was stillhere would be 56 years old this year.

The summer is winding down and most of us spent a good part of it goofing off, doing what it is that we love to do… Well enough about you (lol)… wow I just used the (lol) slang, get a load of the creative writing skills on James.

As you might have figured out by the lack of emails from me, I focus on different work during July and August. Spending this time going to places I love to go to for my reasons. One of the biggest is that I drill deep into building new lead generation tools for my Realtor® buddies.

What I have been working on is super cool, the videos that I have coming will most certainly get your attention and show you how to rock your buyers and sellers world. (I hired a Hollywood Producer to show me how to do it… seriously!)

You will literally see how to get your clients to do your prospecting for you. The same way Tom Sawyer got the neighbourhood kids to paint the fence and get paid for it, you will see how to get your buyers and sellers to prospect for you, while paying you a commission.

Having spent the better part of the past three months building a new “Branded Lead Generation System” and a series of f.r.e.e training videos that will teach you how to shoot, edit, and “prospect” with video.. you will benefit massively from this free 8 day course.

For now, I will leave you with this little sixty eight second video… Google paid a company $3,000,000 to make one just like this, and what you will see here… well, I knocked it off in an evening.

Keep on selling,

James Osmar
SellingToolz Ltd.
Sales 800-409-9850

P.S. Here now… Prospecting With Video

Real Estate Training – Lead Generation Websites                                                                                                                                                              

Real Estate training and the way that you can go about learning new skills have taken on many different ways to acquire the knowledge necessary to keep pace in today’s high tech world.

We have created an extremely efficient solution designed to bring you up to speed and enable you to explode your sales. This is internet based training that enables you to learn from the comfort of your own home or office combined with regular conference calls and webinars.

With the rapid advances in technology today, most real estate agents are falling behind with many not realizing how critical it has become to spend some of their time and budget in this area… sadly, this inability to keep up is totally unnecessary! The model that we have developed will guarantee your success as a Realtor®, if you follow these simple well laid out steps.

Think about the way the Internet is today and imagine how it will be in five years, do you think it will be the same? Or do you think it will continue to advance, as it has for almost two decades doubling every 14 months?

The answer should be obvious… if you continue doing what you are doing; you will be putting yourself into desperate state as far as your real estate sales are concerned. The MP3 Audio attached to this article will bring you up to speed as to how you can very quickly and in the most cost effective way possible; acquire the skills and the outside talent to do this for you.

At SellingToolz Ltd. we specialize in the area of lead generation, lead conversation and relationship building. The three things top agents across all companies and all real estate markets are best at. Click on the above link and you will be able to hear first had how we can assist you in many of the areas being discussed here.

As a real estate agent you know that you have to go out and get business, you know that it will not come to you in large enough numbers to afford you a good standard of living. If you rely on your friends and family, you will end up on the hard done by list. Door knocking is a lot of work and not very effective. Calling out of the phone book is not much better, expired listings have been banned, newspapers and magazines are extremely expensive… the list goes on.

Lead generation cannot possibly be done as inexpensively or as effectively as it can with use of the Internet, when compared to all other methods. This audio goes into great depth on this topic, discussing all of the lead generation websites necessary to achieve this. Discussing examples of why you do not use a personal website with a pay per click campaign such as Google or Bing and why these campaigns will only be successful when using low branded websites.

We will show you how to use your branded websites to capture leads, using methods to drive traffic that you have never heard of before. We will show you how to get your sellers to prospect for you, sending hundreds, even thousands of visitors to your personal websites with every listing you take. We will explain to you why drip email as an initial form of prospecting does not work and is only used by those that do not understand prospecting or by those afraid to get on the phone.

Lead conversion is a learned skill; we cover some of this here however we go into the skills necessary to convert an Internet lead in our Real Estate Training more specifically known as the Commission Gusher Training Program in much greater depth. In this training we go into great detail about all of the above and how to convert a lead with very little effort using our closely guarded secret the “Chunk Method of Selling”.

We also will show you how to get your sellers to eat out of the palm of your hand, choosing you as their listing agent even before you have sat at the kitchen table to do your presentation. Yes the Commission Gusher Real Estate Training program is like no other and should be a mandatory investment on your part. If you want to succeed and understand how to implement technology in your business and explode your sales, you need this training and the tools that come with it.

Relationship building is a learned skill; we will show you how to connect with a new lead over the phone in just seconds… The skills you will learn are used by master politicians, public speakers and religious leaders all over the world. Only a small handful of the Top Realtors® can even begin to understand what it is that I will show you in this training. Most of the top real estate agents that have been taught these secrets don’t want you to know about this stuff. Because it is way too powerful and in the right hands it offers a completely unfair advantage over all other agents.

James Osmar
SellingToolz Ltd.
800-409-9850

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Real Estate Training – Internet Marketing Skills

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Real estate training has expanded into many different niches over the past decade, never has it been so important to increase your knowledge in the area of Internet marketing. With the internet real estate agents have be thrust into an entire new way of having to learn lead generation, lead conversion and relationship building.

This new medium brings it’s obvious challenges, the most significant is that of learning how to utilize this form of marketing to enhance your sales. The three things top Realtors® are best at are lead generation, lead conversion and relationship building and that is what the Commission Gusher Real Estate Training program teaches. With the power of the internet real estate agents have entered an age where they can run their business at a fraction of the cost of past methods in terms of cost to acquire leads, maintain contact and do all of this in a fraction of the time that it did in the past. The internet has even made it easier to learn this new set of skills… right from the comfort of your own home or office.

Never has there been a time in history where a real estate agent can achieve the massive sales where they have today!

As this video will illustrate with the Commission Gusher Advanced Internet Training program you will learn the essential steps that it will take in todays market to push your sales to to levels faster then you ever thought possible.

James Osmar
SellingToolz.com
800-409-9850

Lead Management and Online Lead Generation                                                                                                                                                                

Lead management is fast becoming a very important consideration to growing your real estate business. Having a website on the internet has long become a standard practice for real estate professionals however the task of driving targeted traffic and converting leads into legitimate clients is a common challenge.

The fact that marketing on the internet is a relatively new concept has driven many in the real estate business not to adopt internet lead generation, since they do not want to spend funds on a technique that they do not easily understand. However, the use of the internet by prospective buyers and sellers to look for properties has increased dramatically. It is therefore contradictory not to use the internet to generate leads, when most buyers and sellers are actively scouring websites looking for property to buy or sell.

This is high time for a change in perception among real estate professionals about the use of the internet to generate leads. If most of the buyers are to be found on the internet, then you need to start allocating funds for acquiring leads from this source. Here are a few channels that you, as a Realtor®, can use to look for clients.

Most of the big search engines such as Google and Yahoo have programs that allow you to bid on keywords and pay for the clicks that you get on your ads. This way you get your site listed on a sponsored ads section and when a prospective client searches the keywords that you have specified, their search leads them to where you have posted these ads. This in turn directs them to a website of your choice when clicked on by these visitors.

When using this method, you need to come up with keywords that the buyer will most likely use when they are searching for property. Every time a buyer clicks on your ad, you will pay an agreed on amount, so you will have to be prepared for the cost. This is easily controlled as you can establish your daily budget in advance.

Along with search engines you can also use directories such as Craigslist or KIJIJI which work in a similar fashion to search engines. It can be difficult to measure the effectiveness of directories and search engines when generating targeted leads with traditional web pages. This is one the big benefits of lead generation websites, they are affective in capturing leads and tracking results. This is especially necessary when running pay per click campaigns, the best tracking results occur when a campaign is paired with a specific lead capture website designed for a narrowly defined search, giving you measureable results.

The best way is to use lead generating websites for pay per click campaigns is with a low branded website, as the visitors looking at real estate during this stage are often not yet trying to find a Realtor®. Using a personal branded website will limit the number of willing participants accepting your offer to assist in their search during this browsing stage. Therefore websites that are strategically designed focus on real estate and not the Realtor® are significantly more successful. It can be expensive to look for leads using the wrong method, the use of the correct lead capture websites with a well designed pay per click campaign is essential to your overall success.

Online lead management has become a necessary addition of many top Realtors® active prospecting efforts as they recognize that this method is far superior to newspaper and magazines. Because as NAR indicates, this is where 94% of people start their home search and it is about one thirtieth the cost of these traditional sources even when factoring in the cost of leads management.

Marketing Real Estate with Twitter and Facebook

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Marketing Real Estate – I have never been a great proponent of Twitter… until now! I really truly did not see the value it offered a real estate agent until I discovered this strategy.

Over the past I have joined a few social networks, mainly to see what the buzz was about and to try to learn something new that I could pass on as a selling tool. I actually like using Facebook because it’s kind of cool way of connecting with new and old friends.

The Facebook Soft Sell

With all the headline news lately about Facebook, I still do not consider it to be a great selling tool for real estate; it’s not even a good selling tool. Sure you can post your listings; you can make bold claims that scream loudly that you are a real estate agent. But do serious people go Facebook to buy or sell their a home? Of course not!

There really is not much value there, I do not know of any one individual that has bought or sold a house because of Facebook. I know that as soon as I menton this, some Realtor® will surely stand up and say, but I did. Ok, are you making a living doing it? No, not even close!

However, there are a few small benefits. You can post a house periodically as a reminder to your “friends” that you still exist as a salesperson. These people are on your personal email list anyway right… they are your friends after all… wink, wink!

You can also show your sellers that you are out there working really hard to sell their house because you posted a picture of their house. It can also work as listing tool, showing your sellers how you are going to get their home sold on Facebook….hmm

The red flag here is real estate agents that spend time marketing real estate to aggressively  on Facebook are at risk of irritating their friends. People that join this social network more often than not joined for their own social reasons. I am pretty sure they did not join for the purpose of buying a house. If they were looking for a home they would be looking at or for dedicated real estate sites. More specifically, I am talking about the advertising and personal wall posts and the dreaded personal email with a sales pitch on Facebook. Yuk!

I am not talking about Fan Pages or specific groups, they have their purpose; I am talking about selling on the personal walls of individuals.

Want some real proof that selling homes on Facebook is a waste time? There are paid advertising positions on Facebook where you could post ads for local buyers and sellers. If this was such a real estate hot bed you would most certainly see your fellow Realtors®, the ones that are spending money on pay per click campaigns, lined up in these spots… Don’t see them there much do you? When someone cracks the Facebook code, you will see Realtors® line up like lemmings. Until then stick with a traditional Google pay per click campaign as it is proven to work. If you are going to venture into Facebook paid ads do it with a very small test budget and you probably should, because you might just find that it works in your market.

Interested in Pay Per Click Advertising – Read This Article à Lead Generation

It’s important to remember that people love to buy, the never like to be sold. Keeping in touch with your non active list is better handled with very short emails directing people to your blog posts, stay away from using glorified sales pitches. Your blog should consist of news or other items if value, making it the ideal medium for marketing to your long term list. The big mistake many sales people make is that they do not know when to sell or when not to sell, if your buyers and sellers are not in the market lighten up on the sales pitch. Do you know of anyone that buys or sells a home and then wants to see a sales pitch from their Realtor® a month later?

During my peak selling years, I was a massive prospecting agent. I didn’t stumble into the Top 100 for RE/MAX by accident. So it is with great trepidation that I suggest that one not use this social medium as an aggressive prospecting tool. I simply think there are better ways to go about generating leads, lots and lots of leads. So I suggest try not to be too intrusive on Facebook.

I delete people that Facebook me with their sales pitches to often, I do this because unless I signed up for the email, I do not want it. The reason that I get irritated is because of the low cost of entry, we are all at risk of being inundated by the Facebook sales pitcher, the agents that would not spend a nickel to see an earthquake.  More often than not you never met them or had a telephone conversation with them. However they will bombard you with what they see is the mother lode of free advertising.

Now don’t get me wrong, there is every reason to make a small pitch now and again, that’s cool. Just don’t overdo it and please stay out of the Facebook mail box or personal wall unless you are a legitimate friend, after all this isn’t a postal box, it’s a place for friends. So if you are going to sell make it a soft sell, do a little work post some humor, or photos or news article that direct people to your blog and from there to your website, ease them out of Facebook into your sales website one step at a time. Your clients will appreciate that every time they hear from you, or see you on Facebook it’s not another pitch.

The other problem with the free Facebook advertising model happens when you post on the main wall, whatever you put there moves along the posting wall so fast that very few people see it anyway.

I will offer up this one strategy and it is a great one. When you are taking photos of your seller’s home, get pictures of them standing beside your sign in front of their house. Post a picture to your profile and tag them, you might just get lucky and have some of their friends and family see them beside your sign, giving you that silent endorsement. The photos that you tag will also have longevity on their Facebook page is an inviting non intrusive way.

Raise Your Real Estate Agent Website Page Rank with Twitter

As I mentioned, in the past I saw no real value in Twitter for real estate agents and I say this because of the way it works. No one is going to notice your tweets, so it would appear on the only real value would be that you could tell your sellers that you are going to market their house on the Twitter. Then you had to hope they were gullible enough to buy that pitch.

Here’s the juice, the biggest and best value that you are going to get from making posts, sorry tweets on Twitter… when tweeting, is to add your real estate website link to your tweet, because you can actually influence your Google Page rank. Yes, this will actually been seen as a positive thing by Google. They see your link being passed around and this suggests to Google that your site must be important as people at talking about it and if you do this enough, you will raise your search engine ranking.

There are so many things that you can do to work at pushing your website higher in the search engines and if you are already tweeting, you may as well take the time to add your website domain name to your tweets, especially if you are already twittering.

Happy tweeting!

Oh ya, I should point out this post is more of an opinion then a statement of facts so feel free to agree or disagree and add to the conversation.

James Osmar
SellingToolz Ltd
800-409-9850

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eMail Drip Campaigns Do Not Work!                                                                                                                                      

Real Estate eMail will most certainly enhance every real estate agents sales if they build into their systems a regular well thought out follow up routine. It is necessary to keep regular contact with your real estate leads and long term list. This can be done with emails, calls or direct mail; it’s just not done the way you might think it is… I will slap you with this, DRIP eMAIL DOES NOT WORK, so don’t do it!

You must learn to follow up when using email, delivering items of value not irritating babble. Because and I will say “trust me on this”… most prospective clients will be interested in themselves not you, your sales dribble about how wonderful you are or tips on how to clean their closets. These strategies are pathetic and have been crafted by real estate wannabes that do not know what it is to prospect and have never spent any serious time in the prospecting trenches.

People that start out looking at real estate want to see real estate, so send them what they want. When buyers are in the stages of buying you should be prospecting them… this is a learned skill. You are going to have to grow a pair and step up your efforts to make contact with the people when they have raised their hand and left some sort of contact information with you. Sadly, I see a large number of real estate agents fail right here! The only reason for failure at this stage is you are lazy or afraid and if you want to be successful at selling real estate then you had better deal with these demons.

Your best practice is to make the initial follow up with the intent of developing rapport so that you can make your offer; I call this initial offer the elevator sales pitch. It is a strategy that involves building rapport and then being able to make a short offer, hence the metaphor… elevator sales pitch. Imagine meeting a person at the base of and elevator and you overhear them calling their spouse. Honey I drove by a great house today lets grab a Realtor® and go look at it. You step onto the elevator and you now how thirty to sixty seconds to give your pitch before this person escapes through the opening door… blow it and you will never see this person again.

Every real estate agent should learn to deliver a thirty to sixty second sales pitch, because people love to buy, they never like to be sold. When you learn to deliver your message at the right time, people will give you the courtesy to listen. If they are interested they will move into wanting to buy, if not you might want to consider backing off the pitch and work towards building that right moment. Successful salespeople learn to sense this and that is why they are son dammed good!

When you get an internet lead you must build rapport, and then use your finely tuned well crafted elevator sales pitch. You now have thirty to sixty seconds to get them to want your system of delivering the listings they want via eMail. Getting them set up sending listings is your best bet to continue the contact and enabling you to keep building rapport to the point of getting a face to face appointment.  By sending listings you will now have the built in formula for the follow up call. Don’t just send listings with out a phone call follow up thinking you are doing your job and hoping that they will call you. The entire point is to use this as the lightening rod that gives you a reason to make contact leading to an appointment.

The entire strategy is not a drip email campaign it is prospecting at it finest, getting you to that critical face to face appointment and as NAR tells us, you will have a 75% chance to be the agent of choice by being the first agent they meet with. With 50% of all people that fill out a form on the internet making a move with in 1 – 18 months, this is a hot list to target and you would be wise to hone this skill.

Do not place a person on drip email during the prospecting stage and if they will not answer your phone calls, don’t automatically send them listings to view. Send one email to try to establish contact, who knows the phone number might be wrong. If they will not engage with any sort of contact, then move them to your drip campaign because at this point you have nothing to lose.

If you can see that the relationship is developing in a way that is positive, this will lead to the face to face appointment. If after a couple weeks the prospect has been avoiding your calls, cut them off. Send an email suggesting that they call you if they would at anytime in the future like to continue their home search. If they email asking to stay on the system, eMail them back asking for a phone conversation to discuss their future needs. You need to call because you need contact in order to gain that all important face to face appointment. If they email you asking to stay on the system, email them back with instructions to call you. I have to make this abundantly clear; prospecting is about building the relationship to the point of getting a face to face appointment.

I consider Real estate sales to be a contact sport and it’s not meant for sissies!

Your entire goal is to establish rapport to gain a face to face appointment. At anytime in the sequence of your established goal, the game is changed; you can now put your prospects on drip email. Drip email should only be used as a means of keeping in long term contact with potential clients or past clients that are not in the market to buy or sell. This determination is rather simple, they are in a 120 day time frame or they are not. If they are inside of 120 days deliver items of value and that would be listings that meet their goals. For buyers or sellers on your list that you either do not know what their plans are, they have already bought and sold or their plans are outside the 120 day prospecting period. They go on your long term contact strategy and that involves marketing with your real estate blog.

Read this article on Real Estate Blogs to expand on email strategies.

To recap The Chunk Method of Selling

Build Rapport
Elevator Sales Pitch
Qualify Their Needs and Ability
Send Items of Value (Listings)
Continue Building Rapport
Get a Face to Face Appointment
Contract Signed

James Osmar

SellingToolz Ltd.

800-409-9850

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Real Estate Websites with Video                                                                                                                                                   

Real Estate Websites with Video help real estate agents solve one of their greatest challenges, how to become competitive at generating leads for their real estate business.

Most of real estate agents are well aware of the benefits of having a website but the challenge lies in driving targeted leads to their websites and then converting those leads to clients. The new standard toady involves the use of website video to assist with selling homes and acquiring targeted leads. The use of video for marketing real estate property is still at a stage of catching on due to various misconceptions among the real estate agents on it ease of use and cost to produce.

Creating video for your website is pretty simple if you already know how to use a camcorder or you can turn photos into video. All you need to do is walk through every room in the house and take videos or photos of the features that you want to promote about the specific property. Describe it in detail as you would to a prospective buyer who is physically present with you. Once you get the hang of this then you are on your way to producing quality video content to help you generate leads and market your listings.

Creating a video tour is not as expensive as is often thought. If you do not want to engage the services of a professional video production company, then here are a few pointers on how to make your own.

Record the video on your camcorder and then transfer this video to your computer using either a firewire cable or a USB connection. These cables come standard with most camcorders.

Edit your video using video editing software. It is possible to get suitable editing suits that are completely free on the internet, but if you are thinking of incorporating advanced video effects in your tour then you might consider purchasing a premium package. These video packages are relatively inexpensive and can be purchased for about one hundred dollars.

My two favorite video editing software suites are Pinnacle Studios and CyberLink Power Director for Windows; the Macs come with their own proprietary software. You can also use PowerPoint and Camtasia to make some pretty cool videos out of slides and photos.

You should make sure that your computer has the capacity to handle video editing tasks. Using a computer that has lower specifications will lead to constant crashes and you may have to compromise on quality.

The benefits of using video to generate useful leads for your real estate business are often underestimated. You can sell a property directly with the use of video tours. You will definitely get more traffic to your site than a competitor who is using static images. Consider the costs that you incur when you have to follow the traditional method of selling a property. Video tours can save you plenty of time to that you would otherwise spend on marketing efforts so that you can concentrate on other aspects of your real estate venture. The best benefits occur when you place your videos on YUouTube.

A video website will not only increase the visibility of your properties and help you generate leads, or close more deals, it will also show that you are a professional who thinks outside the box. This will serve to boost the confidence that prospective buyers will have in your business and you will find that you are more effective in your marketing than before. To get a better understanding about video and its overall benefits I would recommend reading this article and looking at some of the examples provided with it.

Real Estate Websites with Video | The Amazing Benefits

James Osmar
SellingToolz Ltd
800-409-9850